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~isPartOf:"Brand management ; Vol. 4"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Consumer behaviour
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Warde, Alan
Ahuvia, Aaron C.
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Brand management ; Vol. 4
SAGE benchmarks in culture and society
5
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
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Prendergast, Gerard P.
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2010
Persistent link: https://www.econbiz.de/10003922855
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