The effects resulting from the information about the products and services’ country of origin are directly affected by the image buyers have towards the country. This paper aims to verify which country image dimensions can be observed in a study about China’s image, through the application...

The primary objective of this work is to identify if consumers in São Paulo have ethnocentric tendencies. Secondly, the CETSCALE within the Brazilian context is analyzed. The work presents a literature review of the concept of ethnocentrism. A descriptive quantitative methodology was employed...

This paper was prepared to identify the variables involved in the decision process of an individual who donates financial resources to nonprofit organizations. To this end a research was developed and applied to donors and non-donors, so that it would be possible to identify the factors involved...

Based on the observance that rivalry among retailers has increased sharply in recent decades, with a growing number of stores and consequently more options for consumers, the aim of this study was to discover what attributes are valued by consumers in their choices on where to shop. The specific...