Attributes determining store loyalty: a study of the supermarket sector
Year of publication: |
2007
|
---|---|
Authors: | Mesquita, José Marcos Carvalho de ; Lara, José Edson |
Published in: |
Brazilian Business Review. - Fundação Instituto Capixaba de Pesquisas em Contabilidade, Economia e Finanças (FUCAPE). - Vol. 4.2007, 3, p. 218-234
|
Publisher: |
Fundação Instituto Capixaba de Pesquisas em Contabilidade, Economia e Finanças (FUCAPE) |
Subject: | retailing | supermarkets | consumer behavior | loyalty | relationship marketing |
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