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~isPartOf:"Breaking new ground in theory and practice"
~person:"Dens, Nathalie"
~person:"Jones, John Philip"
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Breaking new ground in theory and practice
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Advertising in new formats and media : current research and implications for marketers
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Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
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