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~isPartOf:"Breaking new ground in theory and practice"
~person:"Dens, Nathalie"
~person:"Krcmar, Helmut"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Dens, Nathalie
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Breaking new ground in theory and practice
Publikationen von Leimeister, J.M.
3
Brand management in emerging markets : theories and practice
1
In: Proceedings of Mensch und Computer 2009, Berlin
1
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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The journal of brand management : an international journal
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Universität Kassel - Fachbereich Wirtschaftsinformatik: Publikationen
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Universität Kassel - Fachgebiet Wirtschaftsinformatik: Publikationen
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Universität Kassel _ Fachbereich Wirtschaftsinformatik: Publikationen
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Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
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