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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina; Cauberghe, Verolien; Verhoye, Delphine - In: Breaking new ground in theory and practice, (pp. 135-146). 2011
Persistent link: https://www.econbiz.de/10009380025
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The effectiveness of emotional and rational regulatory (in)congruent messages for a fair trade campaign
Cornelis, Erlinde; Adams, Leen; Cauberghe, Verolien - In: Breaking new ground in theory and practice, (pp. 109-120). 2011
Persistent link: https://www.econbiz.de/10009380028
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Determinants of the impact of crises on organizational reputation : an experimental test of crisis communication strategies and the moderating impact of locus of control
Claeys, An-Sofie; Cauberghe, Verolien; Vyncke, Patrick - In: Breaking new ground in theory and practice, (pp. 249-262). 2011
Persistent link: https://www.econbiz.de/10009380722