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~isPartOf:"Bridging the gap between advertising academia and practice"
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Bridging the gap between advertising academia and practice
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How customers engage with brands : a new framework
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Bridging the gap between advertising academia and practice
,
(pp. 231-243)
.
2017
Persistent link: https://www.econbiz.de/10011540381
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