tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book … free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional … approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is …

"Tourism in the Muslim World provides a synthesis of thought on an influential current issue for tourism and indeed for … our times, and a point of focus for tourism researchers, managers and developers in countries such as the United Arab … strong tourist market. Its chapters raise conceptual, practical, and thought-provoking issues for the wider tourism community …

Sixty years after its birth, contemporary tourism is at crossroads. It has grown to become a key element of economic … environments, and social unrest. However, it also contributes its fair share to these evils. How can tourism really become a …, governments, and civil society stakeholders, and Knowledge Management in Tourism: Policy and Governance Applications provides …

There have been a number of sporadic and disconnected initiatives to improve knowledge transfer between the tourism …

tourism. It offers conceptual discourse, empirical evidence, application of existing and emerging theories, and considers the … services provided and experiences encountered across a wide spectrum of tourism sectors. As such, it provides new intelligence … and Tourism: Experiencing Persian Heritage held in Isfahan, Iran. The regional focus of the conference is augmented in …