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~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"The Routledge companion to marketing and feminism"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Building corporate identity, image and reputation in the digital era
The Routledge companion to marketing and feminism
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
The connected customer : the changing nature of consumer and business markets
7
Frontrunners or copycats?
4
Legends in consumer behavior
4
Critical perspectives on diversity, equity, and inclusion in marketing
3
Legends in marketing
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Analysemethodik und Modellierung in der geographischen Handelsforschung
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Critical marketing : issues in contemporary marketing
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Handbook of qualitative research methods in marketing
2
Handbook of research on consumerism in business and marketing : concepts and practices
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Memorable customer experiences : a research anthology
2
New perspectives on critical marketing and consumer society
2
Promotional culture and convergence : markets, methods, media
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
The Routledge companion to consumer behavior
2
The SAGE handbook of marketing ethics
2
Using influencer marketing as a digital business strategy
2
Adaptive information systems and modelling in economics and management science
1
Advances in artificial economics : the economy as a complex dynamic system; with 30 tables
1
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Agrarian economy and rural development : trends and challenges : International Symposium : 14th edition
1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Auf dem Weg zur europäischen Unternehmensführung : ein Lesebuch für Manager und Europäer
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Betriebswirtschaft und Umweltschutz : [Wissenschaftliche Tagung für Betriebswirtschaftler zum Thema "Information und Umweltschutz" November 1992 in Düsseldorf]
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Contemporary Trends in Marketing : Problems, Processes and Prospects
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Controlling, Finanzierung, Produktion, Marketing
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Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark
- In:
The Routledge companion to marketing and feminism
,
(pp. 31-44)
.
2022
Persistent link: https://www.econbiz.de/10014474306
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2
From identity politics to the politics of power : men, masculinities and transnational patriarchies in
marketing
and consumer research
Hein, Wendy
;
Hearn, Jeff
- In:
The Routledge companion to marketing and feminism
,
(pp. 138-156)
.
2022
Persistent link: https://www.econbiz.de/10014474334
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3
Women's sexual practices : the B-spot of
marketing
and consumer research
Walther, Luciana
- In:
The Routledge companion to marketing and feminism
,
(pp. 189-205)
.
2022
Persistent link: https://www.econbiz.de/10014474346
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4
Manifesting feminist
marketing
futures : undertaking a "visionary" inventory : feminist collective
Parsons, Elizabeth
;
Pirani, Daniela
;
Ashman, Rachel
; …
- In:
The Routledge companion to marketing and feminism
,
(pp. 460-476)
.
2022
Persistent link: https://www.econbiz.de/10014474419
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5
Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
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