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~isPartOf:"Building corporate identity, image and reputation in the digital era"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Building corporate identity, image and reputation in the digital era
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
The connected customer : the changing nature of consumer and business markets
7
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
Legends in marketing
5
Sustainable marketing, branding, and reputation management : strategies for a greener future
5
Frontrunners or copycats?
4
Legends in consumer behavior
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
The Routledge companion to marketing and feminism
4
Using influencer marketing as a digital business strategy
4
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Critical perspectives on diversity, equity, and inclusion in marketing
3
Does marketing need reform? : fresh perspectives on the future
3
Handbook of relationship marketing
3
History of marketing thought ; Volume 3
3
Kellogg on marketing : the marketing faculty of the kellog school of management
3
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
3
Scenarios in marketing : from vision to decision
3
Strategic management in tourism
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
The SAGE handbook of marketing ethics
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Analysemethodik und Modellierung in der geographischen Handelsforschung
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary trends in innovative marketing strategies
2
Critical marketing : issues in contemporary marketing
2
Developing digital marketing : relationship perspectives
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Evolving and emerging issues in marketing strategy
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Handbook of qualitative research methods in marketing
2
Handbook of research on consumerism in business and marketing : concepts and practices
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
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ECONIS (ZBW)
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
2
Managing
marketing
competencies : a framework for understanding antecedents of
marketing
capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
3
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
4
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
5
Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
Saved in:
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