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The CSR imperative : how CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness
Markovic, Stefan
;
Iglesias, Oriol
;
Qiu, Yuqian
; …
- In:
Business & society
61
(
2022
)
7
,
pp. 1773-1803
Persistent link: https://www.econbiz.de/10013396347
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