The role of brand experience and affective commitment in determining brand loyalty
Year of publication: |
2011
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Authors: | Iglesias, Oriol ; Singh, Jatinder J ; Batista-Foguet, Joan M |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 18.2011, 8 (18.6.), p. 570-583
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