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~isPartOf:"Business Ethics, the Environment & Responsibility"
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Business Ethics, the Environment & Responsibility
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Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies
Koo, Jayoung
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Loken, Barbara
- In:
Business Ethics, the Environment & Responsibility
31
(
2021
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012809297
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