Brands and brand management : contemporary research perspectives
Year of publication: |
2015
|
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Other Persons: | Loken, Barbara (ed.) ; Ahluwalia, Rohini (ed.) |
Publisher: |
New York : Psychology Press, |
Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
Extent: | 1 online resource (1 volume) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-003-42132-0 ; 1-003-42132-6 ; 978-1-000-94631-4 ; 1-000-94631-2 ; 978-1-000-95127-1 ; 1-000-95127-8 ; 978-1-138-88270-6 ; 1-138-88270-4 |
Other identifiers: | 10.4324/9781003421320 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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