Holden, Nigel; Kuznetsov, Andrei; Whitelock, Jeryl - In: Business History 50 (2008) 4, pp. 474-488
The status and understanding of marketing in the USSR and post-Soviet Russia are tracked over a 40-year period, making extensive use of Russian-language sources. In the late Soviet period marketing is seen as a Western business system that was not applicable to an economy based on extreme...
