Janakiraman, Ramkumar; Dutta, Shantanu; Sismeiro, Catarina - In: Management Science 54 (2008) 6, pp. 1080-1093
Motivated by the medical literature findings that physicians are inertial, we seek to understand (1) whether physicians exhibit structural persistence in drug choice (structural persistence occurs when the drug chosen for a patient depends structurally on the drug previously prescribed by the...
