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Business Horizons
Journal of marketing research : JMR
12
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9
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Risk and capital adequacy in commercial banks
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The evolution of brands : from signals of quality to storehouses of trust
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International marketing ; Vol. V
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Positioning your product
Aaker, David A.
;
Shansby, J. Gary
- In:
Business Horizons
25
(
1982
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10005354084
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2
Developing effective corporate consumer information programs
Aaker, David A.
- In:
Business Horizons
25
(
1982
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10005431583
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