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Green, Paul E.
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Fitzroy, Peter T.
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Business Horizons
Journal of marketing research : JMR
28
Management Science
19
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing Science
12
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
9
Legends in marketing
7
Research paper series / Stanford Graduate School of Business
7
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Working paper / European Institute for Advanced Studies in Management
6
Journal of Classification
5
Psychometrika
5
European Journal of Operational Research
4
Journal of marketing
4
Management science : journal of the Institute of Management Sciences ; application and theory
4
The journal of business : B
4
Business horizons
3
Decision sciences : DS
3
European journal of operational research : EJOR
3
International business and economics research journal
3
Journal of the Market Research Society : JMRS
3
Marketing models : quantitative and behavioral
3
New-product forecasting : models and applications
3
Operations research
3
Research paper series / Graduate School of Business, Stanford University
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
IIMB management review
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of advertising research
2
Operations research, Management science : OR MS ; the international literature digest
2
Pricing strategy : reconciling customer needs and company objectives
2
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
2
Advertising management
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Bayesian statistics & product decisions
Green, Paul E.
- In:
Business Horizons
5
(
1962
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10005333130
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2
Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Robinson, Patrick J.
;
Fitzroy, Peter T.
- In:
Business Horizons
9
(
1966
)
2
,
pp. 72-80
Persistent link: https://www.econbiz.de/10005333408
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3
A new approach to market segmentation
Green, Paul E.
- In:
Business Horizons
20
(
1977
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10005354194
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