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Linking advertising and brand value
Herremans, Irene M.; Ryans, John Jr.; Aggarwal, Raj - In: Business Horizons 43 (2000) 3, pp. 19-26
Persistent link: https://www.econbiz.de/10005326608
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The case for better measurement and reporting of marketing performance
Herremans, Irene M.; Ryans, John Jr. - In: Business Horizons 38 (1995) 5, pp. 51-60
Persistent link: https://www.econbiz.de/10005333243
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Using economic profit to assess performance: a metric for modern firms
Aggarwal, Raj - In: Business Horizons 44 (2001) 1, pp. 55-60
Persistent link: https://www.econbiz.de/10005333277
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Open book management--optimizing human capital
Aggarwal, Raj; Simkins, Betty J. - In: Business Horizons 44 (2001) 5, pp. 5-13
Persistent link: https://www.econbiz.de/10005197578
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The strategic challenge of the evolving global economy
Aggarwal, Raj - In: Business Horizons 30 (1987) 4, pp. 38-44
Persistent link: https://www.econbiz.de/10005197697