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Pricing strategy and the net
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business Horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10005354839
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Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Beverland, Michael; Ewing, Michael - In: Business Horizons 48 (2005) 5, pp. 385-391
Persistent link: https://www.econbiz.de/10005431626
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Managing southeast asian brands in the global economy
Ewing, Michael; Napoli, Julie; Pitt, Leyland - In: Business Horizons 44 (2001) 3, pp. 52-58
Persistent link: https://www.econbiz.de/10005438847
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Turning competitive advantage into customer equity
Pitt, Leyland F.; Ewing, Michael T.; Berthon, Pierre - In: Business Horizons 43 (2000) 5, pp. 11-18
Persistent link: https://www.econbiz.de/10005197708