Turning competitive advantage into customer equity
Year of publication: |
2000
|
---|---|
Authors: | Pitt, Leyland F. ; Ewing, Michael T. ; Berthon, Pierre |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 43.2000, 5, p. 11-18
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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