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Business Horizons
Research technology management
22
Industrial marketing management : the international journal for industrial and high-tech firms
10
Research technology management : RTM
8
The journal of product innovation management : an internat. publication of the Product Development & Management Association
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Research-technology management : RTM
5
European Journal of Marketing
4
Organization : the critical journal of organization, theory and society
4
Business horizons
3
European journal of marketing : EJM
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
R & D management
3
Business quarterly
2
CMA magazine : for better management decisions
2
Marktorientiertes F-&-E-Management
2
Research management
2
Southeast Asian affairs
2
The PDMA handbook of new product development
2
Antitrust Chronicle
1
Australian journal of management
1
EUI-RSCAS Working Papers
1
Encyclopedia of technology and innovation management
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Finance and Capital Markets Series
1
Finance and capital markets series
1
Handbook of business-to-business marketing
1
Handbook of research on new product development
1
Handbuch Produktentwicklung
1
Institute of Southeast Asian Studies, Occasional Paper
1
International Marketing Review
1
International affairs
1
International journal of innovation and technology management
1
International marketing review
1
Journal of Business Research
1
Journal of Management and Governance
1
Journal of Product Innovation Management
1
Journal of business research : JBR
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1
The misuse of marketing: An American tragedy
Bennett, Roger C.
;
Cooper, Robert G.
- In:
Business Horizons
24
(
1981
)
6
,
pp. 51-61
Persistent link: https://www.econbiz.de/10005326465
Saved in:
2
Beyond the marketing concept
Bennett, Roger C.
;
Cooper, Robert G.
- In:
Business Horizons
22
(
1979
)
3
,
pp. 76-83
Persistent link: https://www.econbiz.de/10005333215
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3
The product life cycle trap
Bennett, Roger C.
;
Cooper, Robert G.
- In:
Business Horizons
27
(
1984
)
5
,
pp. 7-16
Persistent link: https://www.econbiz.de/10005439342
Saved in:
4
Stage-gate systems: A new tool for managing new products
Cooper, Robert G.
- In:
Business Horizons
33
(
1990
)
3
,
pp. 44-54
Persistent link: https://www.econbiz.de/10005439375
Saved in:
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