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Business Horizons
Journal of marketing management : MM
22
Marketing theory
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European Journal of Marketing
12
Journal of historical research in marketing
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Yale School of Management Working Papers
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European journal of marketing : EJM
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Working paper / National Bureau of Economic Research, Inc.
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Business horizons
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The energy journal
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Harvard-Business-Manager : das Wissen der Besten
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Material Girl or Managerial Girl? Charting Madonna's brand ambition
Brown, Stephen
- In:
Business Horizons
46
(
2003
)
4
,
pp. 2-10
Persistent link: https://www.econbiz.de/10005326411
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2
Marketing for Muggles: The Harry Potter way to higher profits
Brown, Stephen
- In:
Business Horizons
45
(
2002
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10005354599
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3
Fail better! Samuel Beckett's secrets of business and branding success
Brown, Stephen
- In:
Business Horizons
49
(
2006
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10005354737
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4
O customer, where art thou?
Brown, Stephen
- In:
Business Horizons
47
(
2004
)
4
,
pp. 61-70
Persistent link: https://www.econbiz.de/10005197666
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