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Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2006
We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes, there will be underprovision of advertising...
Persistent link: https://www.econbiz.de/10003394538
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Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle (contributor); Nilssen, Tore (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003457433
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Two-way television: a tool new product research
Bushmann, F. Anthony; Robinson, Richard - In: Business horizons 24 (1981) 4, pp. 69-75
Persistent link: https://www.econbiz.de/10003506878
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Spilling over and crowding out : the effects of public sector/private sector convergence and competition, in the provision of public goods
Barrowclough, Diana - 2001
finance of public television. It goes beyond the conventional analysis in this topic, byshowing the spill-over effects that a …. These tensions arebeing felt in the television sectors of virtually every country of the world. To illustrate these and … advertising. The second novelty of this model is its pricing scheme, which capturesthe unusual nature of television advertising …
Persistent link: https://www.econbiz.de/10011400384