Competition for viewers and advertisers in a TV oligopoly
Year of publication: |
2006
|
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Authors: | Kind, Hans Jarle ; Nilssen, Tore ; Sørgard, Lars |
Publisher: |
Munich : Univ., Center for Economic Studies [u.a.] |
Subject: | Theorie | Theory | Oligopol | Oligopoly | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | Fernsehen | Television | Substitutionseffekt | Substitution effect | Wohlfahrtsökonomik | Welfare economics | Werbung | Advertising | Fernsehforschung | Fernsehwirtschaft |
Extent: | 21 S. graph. Darst. |
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Series: | CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute. - Munich : CESifo, ISSN 1617-9595, ZDB-ID 2023380-2. - Vol. 1862 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 18 - 21 |
Source: | ECONIS - Online Catalogue of the ZBW |
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