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Allocating costs in international operations
Goldstucker, Jac L. - In: Business horizons 8 (1965) 4, pp. 75-84
Persistent link: https://www.econbiz.de/10002527694
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At-home shopping : will consumers let their computers do the walking?
Moschis, George P. - In: Business horizons 28 (1985) 2, pp. 22-29
Persistent link: https://www.econbiz.de/10002511665
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Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age
Moschis, George P.; Mathur, Anll - In: Journal of advertising research 46 (2006) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10007390431
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How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil; Moschis, George P. - In: Journal of advertising research 62 (2022) 2, pp. 177-195
Persistent link: https://www.econbiz.de/10013325506