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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric; Marchessaux, François; Bencherki, Nicolas - In: Business horizons 61 (2018) 4, pp. 587-597
Persistent link: https://www.econbiz.de/10011883626