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Selling strategic issues : crafting the content of the sales pitch
Mazzei, Matthew J.; Shook, Christopher L.; Ketchen, David J. - In: Business horizons 52 (2009) 6, pp. 539-543
Persistent link: https://www.econbiz.de/10003905827
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Strategy in motion : using motion pictures to illustrate strategic management concepts
Zachary, Miles A.; McKenny, Aaron F.; Short, Jeremy C.; … - In: Business horizons 55 (2012) 1, pp. 5-10
Persistent link: https://www.econbiz.de/10009499713
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Digital transformation, the Holy Grail, and the disruption of business models : an interview with Michael Nilles
Nilles, Michael (interviewee);  … - In: Business horizons 65 (2022) 3, pp. 261-265
Persistent link: https://www.econbiz.de/10013207700
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Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan; Hinterhuber, Andreas - In: Business horizons 65 (2022) 4, pp. 457-467
Persistent link: https://www.econbiz.de/10013325846