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Personality measures and market segmentation
Engel, James F.; Kollat, David T.; Blackwell, Roger D. - In: Business horizons 12 (1969) 3, pp. 61-70
Persistent link: https://www.econbiz.de/10002119699
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The industrial salesman as a source of market information
Webster jr., Frederick E. - In: Business horizons 8 (1965) 1, pp. 77-82
Persistent link: https://www.econbiz.de/10002990842
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Are consumers really satisfied?
Wotruba, Thomas R.; Duncan, Patricia L. - In: Business horizons 18 (1975) 1, pp. 85-90
Persistent link: https://www.econbiz.de/10003005470
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Better management of market information
Uhl, Kenneth P. - In: Business horizons 9 (1966) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10002924584
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Marshal your marketing information
Lindsay, Franklin A. - In: Business horizons 5 (1962) 2, pp. 53-60
Persistent link: https://www.econbiz.de/10002491143
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A design for the firmʹs marketing nerve center
Kotler, Philip - In: Business horizons 9 (1966) 3, pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
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The duble income family : a new market target
Michman, Ronald D. - In: Business horizons 23 (1980) 4, pp. 31-37
Persistent link: https://www.econbiz.de/10002481608
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The pricing of marketing research services
Haynes, Joel B.; Wilkens, Paul L. - In: Business horizons 17 (1974) 5, pp. 75-80
Persistent link: https://www.econbiz.de/10002756125
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Cashing-in on the cop-out : cultural change and marketing potential
Adler, Lee - In: Business horizons 13 (1970) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10001808512
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Consumer expectations and the communications gap : Causes of consumer dissatisfaction
Anderson, Rolph E.; Jolson, Marvin A. - In: Business horizons 16 (1973) 2, pp. 11-16
Persistent link: https://www.econbiz.de/10001833613