Consumer expectations and the communications gap : Causes of consumer dissatisfaction
Year of publication: |
1973
|
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Authors: | Anderson, Rolph E. ; Jolson, Marvin A. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 16.1973, 2, p. 11-16
|
Subject: | Marktforschung | Verbraucherschutz | Vereinigte Staaten |
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