Narrow search
Showing 1 - 10 of 15
Cover Image
Is the cold war a marketing problem?
Morris, Michael H. - In: Business horizons 28 (1985) 6, pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
Cover Image
Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Cover Image
Experience curve pricing strategy: the next target of antitrust?
Beckenstein, Alan R.; Gabel, H. Landis - In: Business horizons 25 (1982) 5, pp. 71-77
Persistent link: https://www.econbiz.de/10003486244
Cover Image
The misuse of marketing: an American tragedy
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 24 (1981) 6, pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
Cover Image
Round 2 in international business
Vogel, Peter P. - In: Business horizons 11 (1968) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
Cover Image
Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
Cover Image
Consumer promotions in service marketing
Lovelock, Christopher H.; Quelch, John A. - In: Business horizons 26 (1983) 3, pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
Cover Image
Advertising regulation : Fiddling with the FTC while the world burns
Boddewyn, Jean J. - In: Business horizons 28 (1985) 3, pp. 32-40
Persistent link: https://www.econbiz.de/10003500495
Cover Image
What management can learn from the borden case : implications of the supreme court interpretation of "like grande and quality"
Schutte, Thomas F.; Cook, Victor J.; Hemsley, Richard - In: Business horizons 9 (1966) 4, pp. 23-30
Persistent link: https://www.econbiz.de/10003518531
Cover Image
The case for personal selling : some retailing myths exploded
Cotham, James C. - In: Business horizons 11 (1968) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10003518728