Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful product strategy, and a commanding market position
Year of publication: |
1980
|
---|---|
Authors: | Riesz, Peter C. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 23.1980, 3, p. 49-53
|
Subject: | Industrieforschung | Marktforschung | Absatz | USA |
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