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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Round 2 in international business
Vogel, Peter P. - In: Business horizons 11 (1968) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
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Information oackages for directors
Waldo, Charles N. - In: Business horizons 27 (1984) 6, pp. 77-81
Persistent link: https://www.econbiz.de/10003702805
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Corporate boards: improving their job performance
Weimer, Arthur M. - In: Business horizons 22 (1979) 3, pp. 28-31
Persistent link: https://www.econbiz.de/10003704618
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Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
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The misuse of marketing: an American tragedy
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 24 (1981) 6, pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
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Combatting the hostile takeover attempt
Ahlfeld, William J. - In: Business horizons 24 (1981) 3, pp. 70-77
Persistent link: https://www.econbiz.de/10003464605
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The board of directors: boon or bane for stockholders and management?
Laggers, James G. - In: Business horizons 25 (1982) 2, pp. 43-50
Persistent link: https://www.econbiz.de/10003612877
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Consumer promotions in service marketing
Lovelock, Christopher H.; Quelch, John A. - In: Business horizons 26 (1983) 3, pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
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Corporate boards: the black boxes
McAlmon, George A. - In: Business horizons 24 (1981) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10003621317