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Is the cold war a marketing problem?
Morris, Michael H. - In: Business horizons 28 (1985) 6, pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Research's place in the marketing budget
Parasuraman, A. - In: Business horizons 26 (1983) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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The misuse of marketing: an American tragedy
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 24 (1981) 6, pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
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Complying with proposed regulations: estimating industryʹs costs
Kamm, Robert F.; Nagy, Stephen F.; Nemec, Joseph - In: Business horizons 20 (1977) 4, pp. 86-91
Persistent link: https://www.econbiz.de/10003594959
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Round 2 in international business
Vogel, Peter P. - In: Business horizons 11 (1968) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
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How corporations are handling cost-of-living differentials
Runzheimer, Rufus E. - In: Business horizons 23 (1980) 4, pp. 38-40
Persistent link: https://www.econbiz.de/10003666108
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Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
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Cost and supply of electrical services
Lezotte, Harold R. - In: Business horizons 24 (1981) 1, pp. 40-43
Persistent link: https://www.econbiz.de/10003617466
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What should insurance companies do about searing insurance costs?
Long, John D. - In: Business horizons 23 (1980) 2, pp. 22-30
Persistent link: https://www.econbiz.de/10003619791