Narrow search
Showing 1 - 10 of 16
Cover Image
Is the cold war a marketing problem?
Morris, Michael H. - In: Business horizons 28 (1985) 6, pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
Cover Image
Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Cover Image
The misuse of marketing: an American tragedy
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 24 (1981) 6, pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
Cover Image
Postponing retirement : can government and organizations make it attractive?
Rosen, Benson; Jerdee, Thomas H. - In: Business horizons 28 (1985) 6, pp. 72-78
Persistent link: https://www.econbiz.de/10003586258
Cover Image
Self-insurance: who should use it?
Trieschmann, James S.; Leverett, E. J. - In: Business horizons 18 (1975) 5, pp. 45-53
Persistent link: https://www.econbiz.de/10003695361
Cover Image
Round 2 in international business
Vogel, Peter P. - In: Business horizons 11 (1968) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
Cover Image
Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
Cover Image
Profiles of the future : the propertyliability insurance industry
Long, John D. - In: Business horizons 11 (1968) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10003619782
Cover Image
What should insurance companies do about searing insurance costs?
Long, John D. - In: Business horizons 23 (1980) 2, pp. 22-30
Persistent link: https://www.econbiz.de/10003619791
Cover Image
Consumer promotions in service marketing
Lovelock, Christopher H.; Quelch, John A. - In: Business horizons 26 (1983) 3, pp. 66-75
Persistent link: https://www.econbiz.de/10003620493