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~isPartOf:"Business horizons"
~person:"Ahuja, Vandana"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Consumer behaviour"
~subject:"Social Web"
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Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
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