Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Morana Fudurić, Edward C. Malthouse, Vijay Viswanathan
| Year of publication: |
January-February 2018
|
|---|---|
| Authors: | Fudurić, Morana ; Malthouse, Edward C. ; Viswanathan, Vijay |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 1, p. 85-93
|
| Subject: | Cord cutting | Consumer behavior | Over-the-top media | Customer lifetime value | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2017.09.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808975