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ECONIS (ZBW)
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Selling strategic issues : crafting the content of the sales pitch
Mazzei, Matthew J.
;
Shook, Christopher L.
;
Ketchen, David J.
- In:
Business horizons
52
(
2009
)
6
,
pp. 539-543
Persistent link: https://www.econbiz.de/10003905827
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2
Strategy in motion : using motion pictures to illustrate strategic
management
concepts
Zachary, Miles A.
;
McKenny, Aaron F.
;
Short, Jeremy C.
; …
- In:
Business horizons
55
(
2012
)
1
,
pp. 5-10
Persistent link: https://www.econbiz.de/10009499713
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3
Strategic value curve analysis : diagnosing and improving customer value propositions
Sheehan, Norman T.
;
Bruni-Bossio, Vince
- In:
Business horizons
58
(
2015
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
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