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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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What's wrong with plant-closing legislation and industrial policy
Christman, James J. - In: Business horizons 28 (1985) 5, pp. 28-37
Persistent link: https://www.econbiz.de/10001024872
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The anatomy of corporate social response: the Rely, Firestone 500, and Pinton cases
Gatewood, Elizabeth; Carroll, Archie B. - In: Business horizons 24 (1981) 5, pp. 9-16
Persistent link: https://www.econbiz.de/10003509629
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Managerial ethics: a Post-Watergate view
Carroll, Archie B. - In: Business horizons 18 (1975) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10003509632
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Consumerism : a perspective for business
Cravens, David W.; Hills, Gerald E. - In: Business horizons 13 (1970) 4, pp. 21-28
Persistent link: https://www.econbiz.de/10002037981
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Marketing management in an era of shortages
Cravens, David W. - In: Business horizons 17 (1974) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002038039
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Marketing strategy positioning
Cravens, David W. - In: Business horizons 18 (1975) 6, pp. 53-61
Persistent link: https://www.econbiz.de/10002038043