Strategic forces affecting marketing strategy
Year of publication: |
1986
|
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Authors: | Cravens, David W. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 29.1986, 5, p. 77-86
|
Subject: | Absatz | Absatzpolitik | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
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