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Hinterhuber, Andreas
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Business horizons
Journal of revenue and pricing management
12
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovation in pricing : contemporary theories and best practices
4
Journal of business research : JBR
3
Journal of business strategy
2
Management Decision
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The journal of business strategy
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Creating and managing superior customer value
1
Elgar encyclopedias in business and management
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First International Conference on Engaged Management Scholarship, 2011
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
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Journal of strategic marketing
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Journal of travel and tourism marketing
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MIT sloan management review
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Management decision : MD
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Marketing-mix strategies - distribution strategy and pricing strategy
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The ROI of pricing : measuring the impact and making the business case
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The six pricing myths that kill profits
Hinterhuber, Andreas
- In:
Business horizons
59
(
2016
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011422841
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2
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Business horizons
57
(
2014
)
3
,
pp. 413-423
Persistent link: https://www.econbiz.de/10010359472
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3
Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
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