Is innovation in pricing your next source of competitive advantage?
Year of publication: |
2014
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Authors: | Hinterhuber, Andreas ; Liozu, Stephan M. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 3, p. 413-423
|
Subject: | Pricing | Innovation | Competitive advantage | Pricing strategy | Pricing tactics | Pricing organization | Firm performance | Wettbewerbsvorteil | Preismanagement | Produktentwicklung | New product development | Unternehmenserfolg |
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