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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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It's all about sales
Dalton, Catherine M. - In: Business horizons 52 (2009) 3, pp. 205-207
Persistent link: https://www.econbiz.de/10003856301
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Is the cold war a marketing problem?
Morris, Michael H. - In: Business horizons 28 (1985) 6, pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Paradoxes of equal opportunity: "voluntary" racial preferences and the Weber case
Phillips, Michael J. - In: Business horizons 23 (1980) 4, pp. 41-47
Persistent link: https://www.econbiz.de/10003652008
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The corporate democracy act: would the majority rule?
Keim, Gerald D.; Baysinger, Barry D.; Meiners, Roger E. - In: Business horizons 24 (1981) 2, pp. 30-35
Persistent link: https://www.econbiz.de/10003485444
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Experience curve pricing strategy: the next target of antitrust?
Beckenstein, Alan R.; Gabel, H. Landis - In: Business horizons 25 (1982) 5, pp. 71-77
Persistent link: https://www.econbiz.de/10003486244
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The misuse of marketing: an American tragedy
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 24 (1981) 6, pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
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A supreme court zoning decision
Jensen, Tamila C. - In: Business horizons 20 (1977) 4, pp. 72-75
Persistent link: https://www.econbiz.de/10003586078
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The new labor law amendments and your nonunion plants
Imberman, A. A.; Lasher, Ralph C. - In: Business horizons 21 (1978) 4, pp. 56-60
Persistent link: https://www.econbiz.de/10003586372