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~isPartOf:"Business horizons"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Guidebook"
~type_genre:"Hochschulschrift"
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Marketing
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Berthon, Pierre R.
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Business horizons
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
Europäische Hochschulschriften / 5
30
Journal of strategic marketing
23
European journal of marketing : EJM
22
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21
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18
Marketing intelligence & planning
18
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
The journal of business & industrial marketing
16
Gabler Edition Wissenschaft
15
Journal of research in marketing and entrepreneurship : JRME
14
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
10
Cogent business & management
9
Neue betriebswirtschaftliche Forschung : Nbf
9
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Schriften zu Marketing und Management
8
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
The marketing review
7
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6
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
11
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date (oldest first)
1
A new look at faith-based
marketing
: the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
2
Upstream social
marketing
strategy : an integrated
marketing
communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Saved in:
3
Keeping up with The Joneses : stealth, secrets, and duplicity in
marketing
relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
4
Everyone loves a secret : why consumers value
marketing
secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
5
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
6
Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh
- In:
Business horizons
59
(
2016
)
6
,
pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
Saved in:
7
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
8
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
9
It's a secret :
marketing
value and the denial of availability
Hannah, David
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
Business horizons
57
(
2014
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
Saved in:
10
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
1
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