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Good native advertising isn’t a secret
Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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Gender stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up
Khalil, Ali; Dhanesh, Ganga S. - In: Business horizons 63 (2020) 5, pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
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Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya; Hudson, Sarah; Jin, Gewen - In: Business horizons 61 (2018) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
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It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing
Campbell, Colin L.; Runge, Julian; Bates, Kenneth; … - In: Business horizons 65 (2022) 4, pp. 437-446
Persistent link: https://www.econbiz.de/10013325843
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How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam - In: Business horizons 55 (2012) 3, pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
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A defense of direct-to-consumer prescription drug advertising
Cox, Anthony D.; Cox, Dena - In: Business horizons 53 (2010) 2, pp. 221-228
Persistent link: https://www.econbiz.de/10003957122
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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Learning to compete
Weidenbaum, Murray L. - In: Business horizons 29 (1986) 5, pp. 2-12
Persistent link: https://www.econbiz.de/10003704429