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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Federal participation in the supersonic transport program
Hilton, George Woodman - In: Business horizons 10 (1967) 2, pp. 21-26
Persistent link: https://www.econbiz.de/10002835007
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The strategic options of least-cost, differentiation, and niche
Wright, Peter - In: Business horizons 29 (1986) 2, pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
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Women growing businesses: clearing the hurdles
Brush, Candida G.; Gatewood, Elizabeth J. - In: Business horizons 51 (2008) 3, pp. 175-179
Persistent link: https://www.econbiz.de/10003732729
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Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn; Paladino, Angela; Apostol, … - In: Business horizons 51 (2008) 3, pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
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Auditors gone wild: the "other" problem in public accounting
Jelinek, Ronald; Jelinek, Kate - In: Business horizons 51 (2008) 3, pp. 223-233
Persistent link: https://www.econbiz.de/10003732790
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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Planning : the entrepreneurial ego at work
Osborne, Richard L. - In: Business horizons 30 (1987) 1, pp. 20-24
Persistent link: https://www.econbiz.de/10003646486
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Unintended economic implications of financial reporting standards
Allee, Kristian D.; Maines, Laureen A.; Wood, David A. - In: Business horizons 51 (2008) 5, pp. 371-377
Persistent link: https://www.econbiz.de/10003766710
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Cheating and NASCAR : who's at the wheel?
Baucus, Melissa; Norton, William I.; Davis-Sramek, Beth; … - In: Business horizons 51 (2008) 5, pp. 379-389
Persistent link: https://www.econbiz.de/10003766713