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Business horizons
AMS review : official publication of the Academy of Marketing Science
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Journal of marketing
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Legends in marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The journal of business & industrial marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Franchising : an international perspective
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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Business ethics quarterly : the journal of the Society for Business Ethics
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Developmental challenges in marketing research
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Does marketing need reform? : fresh perspectives on the future
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Why consumers believe they are being ripped off
Hunt, Shelby D.
;
Nevin, John R.
- In:
Business horizons
24
(
1981
)
3
,
pp. 48-52
Persistent link: https://www.econbiz.de/10003582974
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