Extent: | XV, 323 S graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references S. 289 - 308 and index |
ISBN: | 0-7656-0929-0 ; 0-7656-0930-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001663387