Foundations of marketing theory : toward a general theory of marketing
Shelby D. Hunt
| Year of publication: |
2002
|
|---|---|
| Authors: | Hunt, Shelby D. |
| Publisher: |
Armonk, NY [u.a.] : M. E. Sharpe |
| Subject: | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 323 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references S. 289 - 308 and index |
| ISBN: | 0-7656-0929-0 ; 0-7656-0930-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001663387