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Advertising regulation : Fiddling with the FTC while the world burns
Boddewyn, Jean J. - In: Business horizons 28 (1985) 3, pp. 32-40
Persistent link: https://www.econbiz.de/10003500495
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Fitting socially in fortress Europe : understanding, reaching, and impressing Europeans
Boddewyn, Jean J. - In: Business horizons 35 (1992) 6, pp. 35-43
Persistent link: https://www.econbiz.de/10001134461
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Standardization in international marketing : is Ted Levitt in fact right?
Boddewyn, Jean J. - In: Business horizons 29 (1986) 6, pp. 69-75
Persistent link: https://www.econbiz.de/10001029124