Standardization in international marketing : is Ted Levitt in fact right?
J. J. Boddewyn, Robin Soehl, and Jacques Picard
| Year of publication: |
1986
|
|---|---|
| Authors: | Boddewyn, Jean J. |
| Other Persons: | Soehl, Robin (contributor) ; Picard, Jacques (contributor) |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 29.1986, 6, p. 69-75
|
| Subject: | Theodore Levitt | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001029124